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67% industry respondents reported drops are important to their company strategy

“80%

80% of those making investments are allocating resources to improving their e-commerce and shopping platforms.

“15%

PwC analysis illustrates that consumers are willing to pay in excess of 15% more for a better customer experience

“72%

72% of GenZ and bridge millennial consumer who participated in product drops who felt greater affinity for the Brands with which they shopped

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