Four-time GRAMMY-award-winning musician Esperanza Spalding released her latest album, 12 Little Spells, as “an exploration of the body, human energy and healing”. To enhance the album release and build anticipation, Esperanza created content exclusively on DropAlley and Instagram in a strategic 12-day album roll-out.
The roll-out included premiering each music video on DropAlley and IGTV, talking to fans through comments and DropAlley Live and converting the most engaged fans into Spotify listeners.
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© 2023 Movere AI is a software as a service that brands use to maximize results of limited or exclusive product releases by controlling the momentum.
Or choose a time to talk with expert
Explore our reviews on:
Get in touch:
US Office:
Capital One Innovation Center
Startup Virginia
1717 East Cary Street
Richmond, Virginia 23223
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