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67% industry respondents reported drops are important to their company strategy

“$228,000

Millennials proved the most active buyers of art in 2020, with a median expenditure of $228,000

“83%

Streaming now accounts for 83% of all U.S. music industry earnings, which encompass physical sales, syncs and digital downloads

“72%

72% of GenZ and bridge millennial consumer who participated in product drops who felt greater affinity for the Brands with which they shopped

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