Esperanza Spalding casts a “spell” on fans with album debut
Four-time GRAMMY-award-winning musician Esperanza Spalding released her latest album, 12 Little Spells, as “an exploration of the body, human energy and healing”. To enhance the album release and build anticipation, Esperanza created content exclusively on DropAlley and Instagram in a strategic 12-day album roll-out. The roll-out included premiering each music video on DropAlley and IGTV, […]
Josh Talks expands audience with DropAlley videos in vernacular languages
Created in 2015, Josh Talks is India’s largest vault of inspirational content. The platform is known for its ability to discover stories from the most remote parts of India and bring them to the limelight. In the second half of 2017, Josh Talks decided to create content in regional languages, starting with Hindi, to reach […]
